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November awareness days for counsellors
A round-up of the November awareness days for counsellors and coaches is here. It takes time to sift through all the many weird and wonderful awareness days to pick out those that fit the wellbeing industry. So, I’ve done it for you. Here is a hand-picked list of the...
Do I need the same username for my business on all social media?
TL;DR. Got a great name for your business but now wondering if you need the same username across all social media? Having the same name for your business on all social media networks does matter. Here's why: you're easier to find, it's more professional-looking and...
October awareness days for coaches
Ready for a spooktacular October? There are plenty of non-spooky awareness days for coaches and counsellors to tap into in October. The big one is World Mental Health Day on 10 October. There's always a lot of activity around that awareness day so definitely worth...
Why promotional content on social media isn’t getting you new clients
You've started social media to sell your coaching or counselling services and attract new clients. So why not only share lots of business-related content? It's because promotional content on social media won't attract clients. Or, at least, it won't if all you post is...
Awareness days for counsellors in September
There are lots of awareness days for counsellors this September. Same goes for coaches and therapists and anyone working in the mental health space. Psychotherapists even get their own day this month - Psychotherapist Day falls on 25 September. Another prominent one...
Quality social media content that’s low cost?
It’s a common dilemma for coaches and counsellors. They’re looking for a solution to social media overwhelm and fatigue, but they have a tight marketing budget. As a one-person business, you can’t do it all yourself - not for any length of time and not without...
August awareness days for life coaches & counsellors
August used to be called the silly season in the national press and this month's awareness days have one or two nods to that moniker. In fairness, there are always a good number of silly awareness days no matter what month it is. The less silly August awareness...
Spamming on social media & how it hurts coaches
Spam - once the processed meat-in-a-tin, popular in the 1970s - has evolved into a nuisance sales ploy. My recollection of the jellified meat is that it tasted utterly vile - and the new spam also leaves a nasty taste in the mouth. It’s more than filling someone’s...
Awareness days for life coaches: July 2021
Summer's arrived and, with it, here's the list of awareness days for life coaches and counsellors this July. Plan ahead so you can make the most of them in your social media. Awareness days are great for boosting your brand and getting in front of new audiences. Plan...
Mistakes life coaches make on social media
Social media can be a powerful tool for life coaches. It has the potential to make a significant impact, both for your business and those who follow you. But there is also the possibility that it becomes frustrating and exhausting, leading to overwhelm and fatigue....