We’re still in lockdown but, if there’s a bright side, it means people may have more time for scrolling through social media. Consider tapping into these awareness days, which are ideal for counsellors and coaches to use on their social media.

Awareness days are great for boosting your brand and getting in front of new audiences.  Plan ahead so that when you’re scheduling your content, you include the relevant hashtags on posts going out on that day.  Make a note in your diary for the days and weeks that will resonate most with your followers and potential clients and use the hashtag when you engage that day.

Do you have any created content that could be re-shared with the hashtag? Do it!

The first step, though, is working out which days fit your business best.  I’ve gone through all the awareness days for February and picked out those that best suit coaches and psychotherapists. The days featured have a wellbeing slant or lend themselves to one. Or they provide an opportunity for you to promote your business


Awareness days for coaches & counsellors – February 2021


Bake for Family Fun Month – #BakeForFamilyFunMonth

Boost Your Self-Esteem Month – #BoostYourSelfEsteemMonth

1 February

Tinnitus Awareness Week – #tinnitusweek

4 February

Time to Talk Day – #TimeToTalkDay

World Cancer Day -#WorldCancerDay

7 February

Send a Card to a Friend Day – #SendACardToAFriendDay

Dump Your Significant Jerk Day -#DumpYourSignficantJerkDay

11 February

Make a Friend Day – #MakeAFriendDay

Word Day of the Sick – #WorldDayOfTheSick

12 February

Chinese New Year (Year of the Ox) – #ChineseNewYear #CNY

14 February

World Marriage Day – #WorldMarriageDay

Valentines Day – #ValentinesDay

International Book Giving Day – #BookGivingDay

15 February

Singles Awareness Day –  #SinglesAwarenessDay

16 February

Shrove Tuesday / Pancake Day – #ShroveTuesday #PancakeDay

17 February

Random Acts of Kindness Day – #RandomActsOfKindnessDay

18 February

Drink Wine Day – #DrinkWineDay

20 February

Love Your Pet Day – #LoveYourPetDay

22 February

World Thinking Day – #WorldThinkingDay

Margarita Day – #MargaritaDay

26 February

Tell a Fairy Tale Day – #TellAFairyTaleDay



Need more help with your social media? Take a look at my bespoke services or Sixty Second Social

Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead.  Or, if you prefer, I can do it for you, saving you even more time. Yay!