We’re still in lockdown but, if there’s a bright side, it means people may have more time for scrolling through social media. Consider tapping into these awareness days, which are ideal for counsellors and coaches to use on their social media.
Awareness days are great for boosting your brand and getting in front of new audiences. Plan ahead so that when you’re scheduling your content, you include the relevant hashtags on posts going out on that day. Make a note in your diary for the days and weeks that will resonate most with your followers and potential clients and use the hashtag when you engage that day.
Do you have any created content that could be re-shared with the hashtag? Do it!
The first step, though, is working out which days fit your business best. I’ve gone through all the awareness days for February and picked out those that best suit coaches and psychotherapists. The days featured have a wellbeing slant or lend themselves to one. Or they provide an opportunity for you to promote your business
Awareness days for coaches & counsellors – February 2021
Bake for Family Fun Month – #BakeForFamilyFunMonth
Boost Your Self-Esteem Month – #BoostYourSelfEsteemMonth
Tinnitus Awareness Week – #tinnitusweek
Time to Talk Day – #TimeToTalkDay
World Cancer Day -#WorldCancerDay
Send a Card to a Friend Day – #SendACardToAFriendDay
Dump Your Significant Jerk Day -#DumpYourSignficantJerkDay
Make a Friend Day – #MakeAFriendDay
Word Day of the Sick – #WorldDayOfTheSick
Chinese New Year (Year of the Ox) – #ChineseNewYear #CNY
World Marriage Day – #WorldMarriageDay
Valentines Day – #ValentinesDay
International Book Giving Day – #BookGivingDay
Singles Awareness Day – #SinglesAwarenessDay
Shrove Tuesday / Pancake Day – #ShroveTuesday #PancakeDay
Random Acts of Kindness Day – #RandomActsOfKindnessDay
Drink Wine Day – #DrinkWineDay
Love Your Pet Day – #LoveYourPetDay
World Thinking Day – #WorldThinkingDay
Margarita Day – #MargaritaDay
Tell a Fairy Tale Day – #TellAFairyTaleDay
Need more help with your social media? Take a look at my bespoke services or Sixty Second Social
Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead. Or, if you prefer, I can do it for you, saving you even more time. Yay!