Blog
The power of curated content for coaches
Want to turbocharge your social media content as a coach or counsellor? Curated content is the answer. It's a power boost that is easy and fast - and it ticks the boxes for engaging your followers and attracting new people. So, why is curated content so powerful for...
Content is content on social media…isn’t it?
If you've given little thought to your content on social media, then you're leaving a lot to chance. To attract clients, you need a mix of content on your business social media. And one of the most critical elements of that mix? Curated and created content. Successful...
How to check if a social media name is available for your business
TL;DR. A good username on social media is short, memorable and matches your business name and website. Check whether or not a social media username is available for your business using free name-checking websites. If it's not free, there are plenty of options for you...
Do I need the same username for my business on all social media?
TL;DR. Got a great name for your business but now wondering if you need the same username across all social media? Having the same name for your business on all social media networks does matter. Here's why: you're easier to find, it's more professional-looking and...
Why promotional content on social media isn’t getting you new clients
You've started social media to sell your coaching or counselling services and attract new clients. So why not only share lots of business-related content? It's because promotional content on social media won't attract clients. Or, at least, it won't if all you post is...
Quality social media content that’s low cost?
It’s a common dilemma for coaches and counsellors. They’re looking for a solution to social media overwhelm and fatigue, but they have a tight marketing budget. As a one-person business, you can’t do it all yourself - not for any length of time and not without...
Spamming on social media & how it hurts coaches
Spam - once the processed meat-in-a-tin, popular in the 1970s - has evolved into a nuisance sales ploy. My recollection of the jellified meat is that it tasted utterly vile - and the new spam also leaves a nasty taste in the mouth. It’s more than filling someone’s...
Mistakes life coaches make on social media
Social media can be a powerful tool for life coaches. It has the potential to make a significant impact, both for your business and those who follow you. But there is also the possibility that it becomes frustrating and exhausting, leading to overwhelm and fatigue....
Why making mistakes in your business is so valuable
It might seem counter-intuitive to suggest errors are positive. But making mistakes in your business is so valuable that you probably should be trying to do it more. Of course, when I say you, I actually mean me. I have made a choice to let go of the aversion to...
How to market yourself as a coach when you’re an introvert
If you're a coach who also happens to be an introvert, how do you feel about marketing yourself? When you're in business, marketing is part of the deal. But that doesn't mean it's easy - especially if the product you're marketing is you. And if you're an introvert...