Limited on time and need some quick and easy social media wins for your coaching or counselling business? In a few minutes, you can make tiny tweaks for quick results. Here are five fast and simple social media wins that will boost your business accounts in no time.
1. Search a hashtag and start chatting to someone new
Search the hashtags that your prospective clients might use – it is likely to bring new people on your radar. Add a comment to their tweets or posts and start a conversation with them. If you do this a few times a week, you’ll consistently find new followers and greater engagement.
Searching within the social media platform – e.g. Twitter or LinkedIn – will bring up the hashtags most being used. But if you suspect you’re missing some, try a tool that tracks hashtags. It will flag those that are most worth using. Not sure which one to use? This list is a good starting point.
Similarly, strike up conversations with industry experts or those with a large following to bring you onto the radar of their followers. Share their content if it will appeal to your audience.
In short, make sure you’re focusing on the ‘social’ element of social media to get the most out of it. You’ll find it’s one of the best quick easy social media wins around.
2. Pin a post or tweet for a quick and easy social media win
This one is about as speedy a win as you can get – it takes seconds! Pinning a tweet or post ensures that anyone checking you out receives the key message you want to send.
You can pin a tweet to the top of your Twitter profile. Likewise, pin a post to the top of your Facebook page or LinkedIn page or profile. (Note that on your personal LinkedIn page, it’s the function called ‘feature on top of profile’.) Wherever you pin, it’s an easy way to get a key message across to potential clients.
So, what do you pin?
Well, what’s the one thing you really want people to know about your business right now? That’s what you pin.
It might be a special offer you’re running. Or you could pin a post about a particular service you want to flag, such as grief counselling or mindfulness. You can change it as often as you like so some like to tie-in with awareness days. For example, as Valentine’s Day approaches, you flag relationship counselling. Unpinning and pinning take seconds, so it’s no sweat to make a switch whenever you like.
To pin is easy. Publish the tweet or Facebook post that contains the detail you want to share. Then, click on the arrow in the top right of the published tweet/post. You’ll see a drop-down menu that gives you the option to pin it to your profile.
You can pin posts on your LinkedIn profile and/or company page too. It’s the same principle and process as the other platforms. But as mentioned before, when you click on the three dots, LinkedIn doesn’t suggest ‘pin’. Instead, it gives the option to ‘feature on top of profile’.
Wherever you pin, it’s a quick easy social media win that only takes a few seconds.
3. Create an off-the-cuff video for a quick and easy social media win
You don’t need anything other than your mobile and an idea of what you want to say – grab your phone and make some quick video content. Perhaps a Facebook Live? Or if you don’t feel comfortable about speaking raw and uncut then record it before uploading – that takes the pressure off.
Take even more pressure off by permitting yourself to make mistakes – it doesn’t need to be perfect, and you will seem more relatable if it’s unpolished. That said, make sure it’s relevant to your business and followers, positive and supportive (obviously no finding fault with rivals or anyone else for that matter) and keep it concise.
If you feel really unsure about it, ease your way in by doing a few Facebook stories. As Facebook explains, each photo or video you share to your story is available in the Stories section on Facebook and the Messenger app for 24 hours.
After 24 hours, you can keep the stories you’ve shared in your story archive, but they’ll only be visible to you. And if you want to delete a video, that’s fine you can.
4. Set up a Twitter list for easy engagement
Twitter lists are one of the best quick easy social media wins. They’re spot-on for engagement and speedy content when time is tight. It’s a simple enough concept – choose the accounts you want to focus on and add them to a list to find them easily and quickly.
You can have multiple lists stored. For example, you might create one for people you want to engage with – influencers or key people in your field of interest – and another for those accounts that share great content. You can either set it to private (so only you can see it – nobody else, not even those on the list) or to public.
The tweets from those on your list will be pulled into a feed – a mini version of the main feed – making life much more straightforward. Twitter lists mean less time scrolling or clicking through to individual accounts.
How to set up a list for a quick and easy social media win
To set up a list: click on ‘lists’ on the app or the notebook icon on the left sidebar if you’re on the desktop. Click new list (either the notebook icon on the bottom right of the app or top right on the laptop). Give it a name that describes its purpose – e.g. key industry people or good content – and then choose to set private, if you prefer. Hit ‘create’ or ‘next’ depending on whether you’re on the app or the desktop and that’s it ready – now you can add people to it.
If you know the people you want to add, you can do it straight away. You can continue adding to it as you come across new people. To do that, go to someone’s profile and click on the three dots at the top right and, from the drop-down menu, choose ‘add/remove from lists’. That brings up all your lists, and you click on the one to which you want to add this new person.
5. Sort your third-party content for a month in a few minutes
Sharing content from others that is relevant and interesting to your followers needs to be a critical part of your output on social media. In its article on Top 5 Social Media Marketing Pitfalls, Entrepreneur says that one of the common mistakes is posting irrelevant, boring or salesy content. It explains that the vast majority of your content should be focused on your followers – not you. And so roughly 80% of your content should be non-promotional, with the other 20% reserved for your sales, events and special offers.
Social Media Today says something similar. It refers to the 4-1-1 rule coined by Joe Pulizzi of the Content Marketing Institute.
The rule states that: “For every one self-serving post, you should repost one relevant post and most importantly share four pieces of relevant content written by others.”
The article explains that by following this rule, you’re not just sharing your own content – you’re also providing helpful insights relevant to your audience that is written by others.
The snag? That’s a lot of third-party content you need to source, read, and evaluate. And that’s before you try summarising it in a post, explaining why your followers will want to read it.
That’s where Content Club comes in. It’s social media marketing made easy for those in the mental wellbeing space. I do all the searching, finding, and assessing relevance for you. And I write the posts too – again, so you don’t have to. All you have to do it upload it to your social media – I share how to do it so that you only spend a short amount of time doing it once a month. Or, if you prefer, I can do it for you.
Either way, the result is one of the best time-saving quick and easy social media wins.
Main image by Rawpixel from depositphotos.com
Need more help with your social media? Take a look at my bespoke services or Sixty Second Social
Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead. Or, if you prefer, I can do it for you, saving you even more time. Yay!