Time to check out the best awareness days for coaches and counsellors this April – and there are plenty of them. A biggie worth flagging is that April is stress awareness month. Make the most of that hashtag this month, especially when stress remains a huge problem for many.

Using awareness days is a great way to boost your brand and get in front of new audiences.  The best way to go about it is to:

tick Plan ahead – when you’re scheduling your content, include relevant hashtags on posts going out on awareness days.

tickMake a note in your diary of the days that will resonate most with your potential clients. Then, when it rolls around, use the hashtag when you engage on that day.

tickThink about any content you have already – blogs, graphics or visuals – that could be re-shared with the relevant awareness day hashtag.

The first step, though, is working out which days fit your business best.  I’ve gone through all the awareness days for April 2022 and picked out those that best suit coaches, counsellors and psychotherapists. The days featured have a wellbeing slant or lend themselves to one.


Awareness days for coaches – April 2022


Stress Awareness Month – #StressAwarenessMonth

Couple Appreciation Month – #CoupleAppreciationMonth

Poetry Month – #PoetryMonth

Jazz Appreciation Month – #JazzAppreciationMonth

World Autism Awareness Month – #AutismAwarenessMonth

Garden Month – #GardenMonth

Active April (Action for Happiness calendar) – #ActiveApril


1 April

April Fool’s Day – #AprilFoolsDay

Fun Day – #FunDay

Walk to Work Day – #WalkToWorkDay


2 April

World Autism Awareness Day – #AutismAwarenessDay


3 April

Find a Rainbow Day – #FindARainbowDay


4 April

Walk Around Things Day – #WalkAroundThingsDay

Vitamin C Day – #VitaminCDay


6 April

National Walking Day  – #NationalWalkingDay


7 April

World Health Day – #WorldHealthDay

No Housework Day – #NoHouseworkDay

Tell A Lie Day – #TellALieDay


10 April

Siblings Day – #SiblingsDay

Homeopathy Awareness Week (10 – 16 April) – #HomeopathyAwarenessWeek #HAW2022


11 April

National Pet Day – #PetDay #NationalPetDay


12 April

Deskfast Day – #DeskfastDay

Walk on your Wild Side Day – #WalkOnYourWildSideDay


14 April

Look Up at the Sky Day – #LookUpAtTheSkyDay


15 April

That Sucks! Day – #ThatSucksDay #ThatSucks!Day

Take A Wild Guess Day – #TakeAWildGuessDay


16 April

Husband Appreciation Day – #HusbandAppreciationDay


21 April

World Creativity and Innovation Day – #CreativityandInnovationDay

High Five Day – #HighFiveDay

Tea Day – #TeaDay

Thank You Thursday – #ThankYouThursday


22 April

Earth Day – #EarthDay


23 April

National Lost Dog Awareness Day – #LostDogAwarenessDay

St George’s Day – #StGeorgesDay


24 April

Scream Day – #ScreamDay

National Pet Parents Day – #PetParentsDay #NationalPetParentsDay


25 April

MS Awareness Week (25 April – 1 May) – #MSAwarenessWeek


26 April

Get Organised Day – #GetOrganisedDay #GetOrganizedDay (US)


27 April

Tell a Story Day – #TellaStoryDay


28 April

Superhero Day – #SuperheroDay

Pay It Forward Day – #PayitForwardDay

Biological Clock Day – #BiologicalClockDay

On Your Feet Britain Day –   #SitLess #MoveMore #BigWiggle #OnYourFeetBritain #OYF2022


29 April

International Dance Day – #DanceDay

World Wish Day (US) – #WishDay #WorldWishDay


30 April

Honesty Day – #HonestyDay


Need more help with your social media? Take a look at my bespoke services or Sixty Second Social

Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead.  Or, if you prefer, I can do it for you, saving you even more time. Yay!