Start the new year as you mean to go on by taking note of these awareness days for coaches in January 2022. Using awareness days is a great way to boost your brand and get in front of new audiences. The best way to go about it is to:
Plan ahead – when you’re scheduling your content, include relevant hashtags on posts going out on awareness days.
Make a note in your diary of the days that will resonate most with your potential clients. Then, when it rolls round, use the hashtag when you engage on that day.
Think about any content you have already – blogs, graphics or visuals – that could be re-shared with the relevant awareness day hashtag.
The first step, though, is working out which days fit your business best. I’ve gone through all the awareness days for January 2022 and picked out those that best suit coaches and psychotherapists. The days featured have a wellbeing slant or lend themselves to one, such as Bubble Bath Day linking to self-care. Or they provide an opportunity for you to promote your business, e.g. Show and Tell At Work Day when you can explain more about what your job involves.
Awareness days for coaches & counsellors – January 2022
Dry January – #DryJanuary
Veganuary – #Veganuary
Get A Balanced Life Month – #GetABalancedLifeMonth
Get Organised Month – #GetOrganisedMonth #GetOrganizedMonth (US spelling)
Creativity Month – #CreativityMonth
Hobby Month – #HobbyMonth
Happier January (Action for Happiness calendar) – #HappierJanuary
1 January
New Year’s Day – #NewYearsDay #NYD #NYD2022 #NewYear2022
Commitment Day – #CommitmentDay
2 January
Motivation and Inspiration Day – #MotivationandInspirationDay
World Introvert Day – #WordIntrovertDay
3 January
Festival of Sleep Day – #FestivalOfSleepDay
Weigh-in Day – #WeighInDay
4 January
WorldHypnotism Day – #WorldHypnotismDay #HypnotismDay
6 January
National Cuddle Up Day – #NationalCuddleUpDay #CuddleUpDay
8 January
Show and Tell at Work Day – #ShowAndTellAtWorkDay
Bubble Bath Day – #BubbleBathDay
Joy Germ Day – #JoyGermDay
9 January
Play God Day – #PlayGodDay
10 January
Peculiar People Day – #PeculiarPeopleDay
Clean Your Desk Day – #CleanYourDeskDay #CleanOffYourDeskDay
11 January
Poetry At Work Day – #PoetryAtWorkDay
13 January
Make Your Dreams Come True Day – #MakeYourDreamsComeTrueDay
International Skeptics Day – #SkepticsDay #InternationalSkepticsDay
17 January
Ditch New Year’s Resolution Day – #DitchNewYearsResolutionsDay
Blue Monday – #BlueMonday
20 January
International Day of Acceptance – #DayOfAcceptance
21 January
National Hugging Day – #NationalHuggingDay
22 January
Celebration of Life Day – #CelebrationOfLifeDay
24 January
Belly Laugh Day – #BellyLaughDay
26 January
National Spouses Day – #NationalSpousesDay #SpousesDay
28 January
National Fun at Work Day – #FunatWorkDay #NationalFunAtWorkDay
29 January
Freethinkers Day – #FreethinkersDay
30 January – 6 February
National Storytelling Week – #nationalstorytellingweek
Need more help with your social media? Take a look at my bespoke services or Sixty Second Social
Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead. Or, if you prefer, I can do it for you, saving you even more time. Yay!