Start the new year as you mean to go on by taking note of these awareness days for coaches in January 2022. Using awareness days is a great way to boost your brand and get in front of new audiences.  The best way to go about it is to:

tick Plan ahead – when you’re scheduling your content, include relevant hashtags on posts going out on awareness days.

tickMake a note in your diary of the days that will resonate most with your potential clients. Then, when it rolls round, use the hashtag when you engage on that day.

tickThink about any content you have already – blogs, graphics or visuals – that could be re-shared with the relevant awareness day hashtag.

The first step, though, is working out which days fit your business best.  I’ve gone through all the awareness days for January 2022 and picked out those that best suit coaches and psychotherapists. The days featured have a wellbeing slant or lend themselves to one, such as Bubble Bath Day linking to self-care. Or they provide an opportunity for you to promote your business, e.g. Show and Tell At Work Day when you can explain more about what your job involves.


Awareness days for coaches & counsellors – January 2022


Dry January – #DryJanuary

Veganuary – #Veganuary

Get A Balanced Life Month – #GetABalancedLifeMonth

Get Organised Month – #GetOrganisedMonth #GetOrganizedMonth (US spelling)

Creativity Month – #CreativityMonth

Hobby Month – #HobbyMonth

Happier January (Action for Happiness calendar) – #HappierJanuary

1 January

New Year’s Day – #NewYearsDay #NYD #NYD2022 #NewYear2022

Commitment Day – #CommitmentDay

2 January

Motivation and Inspiration Day – #MotivationandInspirationDay

World Introvert Day – #WordIntrovertDay

3 January

Festival of Sleep Day – #FestivalOfSleepDay

Weigh-in Day – #WeighInDay

4 January

WorldHypnotism Day – #WorldHypnotismDay #HypnotismDay

6 January

National Cuddle Up Day – #NationalCuddleUpDay #CuddleUpDay

8 January

Show and Tell at Work Day – #ShowAndTellAtWorkDay

Bubble Bath Day – #BubbleBathDay

Joy Germ Day – #JoyGermDay

9 January

Play God Day – #PlayGodDay

10 January

Peculiar People Day – #PeculiarPeopleDay

Clean Your Desk Day – #CleanYourDeskDay #CleanOffYourDeskDay

11 January

Poetry At Work Day – #PoetryAtWorkDay

13 January

Make Your Dreams Come True Day – #MakeYourDreamsComeTrueDay

International Skeptics Day – #SkepticsDay #InternationalSkepticsDay

17 January

Ditch New Year’s Resolution Day – #DitchNewYearsResolutionsDay

Blue Monday – #BlueMonday

20 January

International Day of Acceptance – #DayOfAcceptance

21 January

National Hugging Day – #NationalHuggingDay

22 January

Celebration of Life Day – #CelebrationOfLifeDay

24 January

Belly Laugh Day – #BellyLaughDay

26 January

National Spouses Day –  #NationalSpousesDay #SpousesDay

28 January

National Fun at Work Day – #FunatWorkDay #NationalFunAtWorkDay

29 January

Freethinkers Day – #FreethinkersDay

30 January – 6 February

National Storytelling Week – #nationalstorytellingweek



Need more help with your social media? Take a look at my bespoke services or Sixty Second Social

Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead.  Or, if you prefer, I can do it for you, saving you even more time. Yay!