Start the new year as you mean to go on by planning your social media by taking note of these awareness days for coaches.

Using awareness days is a great way to boost your brand and get in front of new audiences.  Plan ahead – when you’re scheduling your content, include relevant hashtags on posts going out on awareness days. Make a note in your diary of the days that will resonate most with your potential clients. Then, when it rolls round, use the hashtag when you engage on that day.

Do you have any created content that could be re-shared with the hashtag? Do it!

The first step, though, is working out which days fit your business best.  I’ve gone through all the awareness days for January 2021 and picked out those that best suit coaches and psychotherapists. The days featured have a wellbeing slant or lend themselves to one, such as Bubble Bath Day linking to self-care. Or they provide an opportunity for you to promote your business, e.g. Show and Tell At Work Day.


Awareness days for coaches & counsellors – January 2021


Dry January – #DryJanuary

Veganuary – #Veganuary

Get A Balanced Life Month – #GetABalancedLifeMonth

Get Organised Month – #GetOrganisedMonth #GetOrganizedMonth (US spelling)

Creativity Month – #CreativityMonth

1 January

New Year’s Day – #NewYearsDay #NYD #NYD2021 #NewYear2021

2 January

World Introverts Day – #WordIntrovertsDay

3 January

Festival of Sleep Day – #FestivalOfSleepDay

4 January

WordHypnotism Day – #WorldHypnotismDay #HypnotismDay

6 January

National Cuddle Up Day – #NationalCuddleUpDay #CuddleUpDay

8 January

Show and Tell at Work Day – #ShowAndTellAtWorkDay

Bubble Bath Day – #BubbleBathDay

11 January

Clean Off Your Desk Day – #CleanOffYourDeskDay

13 January

Make Your Dreams Come True Day – #MakeYourDreamsComeTrueDay

14 January

Poetry At Work Day – #PoetryAtWorkDay

17 January

Ditch New Year’s Resolution Day – #DitchNewYearsResolutionsDay

18 January

Blue Monday – #BlueMonday

20 January

International Day of Acceptance – #DayOfAcceptance

21 January

National Hugging Day / National Hug Day – #NationalHugDay #NationalHuggingDay

22 January

Celebration of Life Day – #CelebrationOfLifeDay

26 January

National Spouse Day –  #NationalSpouseDay

30 January – 6 February

National Storytelling Week – #nationalstorytellingweek


Need more help with your social media? Take a look at my bespoke services or Sixty Second Social

Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead.  Or, if you prefer, I can do it for you, saving you even more time. Yay!