Start the new year as you mean to go on by planning your social media by taking note of these awareness days for coaches.
Using awareness days is a great way to boost your brand and get in front of new audiences. Plan ahead – when you’re scheduling your content, include relevant hashtags on posts going out on awareness days. Make a note in your diary of the days that will resonate most with your potential clients. Then, when it rolls round, use the hashtag when you engage on that day.
Do you have any created content that could be re-shared with the hashtag? Do it!
The first step, though, is working out which days fit your business best. I’ve gone through all the awareness days for January 2021 and picked out those that best suit coaches and psychotherapists. The days featured have a wellbeing slant or lend themselves to one, such as Bubble Bath Day linking to self-care. Or they provide an opportunity for you to promote your business, e.g. Show and Tell At Work Day.
Awareness days for coaches & counsellors – January 2021
Dry January – #DryJanuary
Veganuary – #Veganuary
Get A Balanced Life Month – #GetABalancedLifeMonth
Get Organised Month – #GetOrganisedMonth #GetOrganizedMonth (US spelling)
Creativity Month – #CreativityMonth
New Year’s Day – #NewYearsDay #NYD #NYD2021 #NewYear2021
World Introverts Day – #WordIntrovertsDay
Festival of Sleep Day – #FestivalOfSleepDay
WordHypnotism Day – #WorldHypnotismDay #HypnotismDay
National Cuddle Up Day – #NationalCuddleUpDay #CuddleUpDay
Show and Tell at Work Day – #ShowAndTellAtWorkDay
Bubble Bath Day – #BubbleBathDay
Clean Off Your Desk Day – #CleanOffYourDeskDay
Make Your Dreams Come True Day – #MakeYourDreamsComeTrueDay
Poetry At Work Day – #PoetryAtWorkDay
Ditch New Year’s Resolution Day – #DitchNewYearsResolutionsDay
Blue Monday – #BlueMonday
International Day of Acceptance – #DayOfAcceptance
National Hugging Day / National Hug Day – #NationalHugDay #NationalHuggingDay
Celebration of Life Day – #CelebrationOfLifeDay
National Spouse Day – #NationalSpouseDay
30 January – 6 February
National Storytelling Week – #nationalstorytellingweek
Need more help with your social media? Take a look at my bespoke services or Sixty Second Social
Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. From £27 per month, you get links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead. Or, if you prefer, I can do it for you, saving you even more time. Yay!
Wow I love that my birthday is ‘Make your dreams come true day’! Maybe 2021 will be MY year for success? X