Ready for a spooktacular October? There are plenty of non-spooky awareness days for coaches and counsellors to tap into in October.  The big one is World Mental Health Day on 10 October. There’s always a lot of activity around that awareness day so definitely worth making the most of it.  But that’s the not the only October awareness days for coaches to flag up.

Business and executive coaches could tap into emotional intelligence awareness month, and bullying awareness month and day. There’s also worklife week, mentoring day and information overload day. And there’s online networking day.

There are plenty for life coaches too. Baby loss and menopause feature in October and there is a focus on breast cancer. Having an illness like cancer has a huge impact on mental health, so using the hashtag to flag services and support you offer is worth doing.  As you’ll know, using the hashtag for awareness days is an effective way to get in front of new audiences. That’s a great way to boost your business.

Do you have any created content that could be re-shared with the hashtag? Make the most of it by posting it again with the relevant hashtag. The same goes for curated content – add the hashtag for the day and post it again. If you’re looking for other quick wins on social media, this shares a few more.

The first step, though, is working out which days fit your business best.  I’ve gone through all the awareness days for October and picked out those that best suit coaches, counsellors and psychotherapists. Check them out below.

Emotional Intelligence Awareness Month  – #EmotionalIntelligenceAwarenessMonth

Dyslexia Awareness Month – #DyslexiaAwarenessMonth

ADHD Awareness Month – #ADHDAwarenessMonth

Menopause Awareness Month – #MenopauseAwarenessMonth

Domestic Violence Awareness Month – #DomesticViolenceAwarenessMonth #dvam

Breast Cancer Awareness Month – #BreastCancerAwarenessMonth

International Walk to School Month – #InternationalWalkToSchoolMonth

National Bullying Prevention Month – #NationalBullyingPreventionMonth

Sober October – #SoberOctober

Stoptober – #stoptober

Optimistic October – #OptimisticOctober


1 October

Older Peoples Day – #OlderPeoplesDay

World Vegetarian Day – #WorldVegetarianDay

International Coffee Day – #InternationalCoffeeDay

World Smile Day – #WorldSmileDay

2 October

International Day of Non-Violence – #DayofNonViolence

3 October

Boyfriends’ Day – #BoyfriendsDay

4 October

Dyslexia Awareness Week  – #DyslexiaAwarenessWeek

World Day of Bullying Prevention – #DayofBullyingPrevention

7 October

National Poetry Day – #NationalPoetryDay

9 October

Baby Loss Awareness Week – #BLAW #bablyloss #BLAW2021

World Hospice and Palliative Care Day – #LeaveNoOneBehind21  #WHPCD21

Curious Events Day – #CuriousEventsDay

10 October

World Mental Health Day – #WorldMentalHealthDay

11 October

National Worklife Week – #WorkLifeWeek

World Perimenopause Day – #worldperimenopauseday

International Day of the Girl – #InternationalDayOfTheGirl

National Coming Out Day – #NCOD #NationalComingOutDay

12 October

National Face Your Fears Day – #NationalFaceYourFearsDay #FaceYourFearsDay

Own Business Day – #loveownbusiness

13 October

Train Your Brain Day – #TrainYourBrainDay

Metastatic Breast Cancer Awareness Day – #LightUpMBC

15 October

Wave of Light (for baby loss remembrance) – #WaveOfLight

Boss’ Day – #BossDay

16 October

World Food Day –  #WorldFoodDay

17 October

Forgive an Ex Day – #ForgiveanExDay

18 October

World Menopause Day – #WorldMenopauseDay

Global Dignity Day – #GlobalDignityDay

19 October

Evaluate Your Life Day – #EvaluateYourLifeDay

20 October

Information Overload Day – #InformationOverloadDay

21 October

World Values Day – #WorldValuesDay

Conflict Resolution Day – #ConflictResolutionDay

22 October

Wear It Pink (for Breast Cancer Now) – #WearItPink

23 October

Make a Difference Day – #MakeADifferenceDay

27 October

National Mentoring Day – #NationalMentoringDayUK #MentoringDayUK

29 October

World Online Networking Day – #NetworkingDay

31 October

Halloween – #Halloween



Need more help with your social media? Take a look at Sixty Second Social or my bespoke services. 

You can find out more about my bespoke services here.  On a budget? Sixty Second Social is tailor-made for coaches, counsellors, psychotherapists, and anyone working in the mental health sphere. It provides you with fresh content, curated from around the globe, each month. For £27 per month, you get 35 links to relevant articles, together with the ready-written posts. All you have to do is upload it. In under 30 minutes each month – or 60 seconds a day, hence the name – you’ll schedule content on your social media accounts for the month ahead.  Or, if you prefer, I can do it for you, saving you even more time.